In the natural world, bamboo is a highly flexible organic material that serves multiple purposes: it can live as a single stalk on a desk or grow quickly into renewable forests; be used for constructing buildings or decorating them; become as strong as hardwood or as flexible as cloth; and can be lashed together to keep water out as in a boat or transport water as in a pipe. We envision our approach for arts and humanities digital services to be similar: configurable, flexible, sustainable, and reliable – hence the name, Bamboo.